[FONT=arial, helvetica] Shorter than most newspaper and magazine articles, columns generally run between 350 to 1,000 words. Their writing is tight, light, and bright, and their subject area, like their format, is predictable (e.g., personal development, politics, parenting, gardening). The columns themselves, however, are unpredictable, meaning fresh. Readers know they’ll be getting new information and insights with each installment, and so they return for more[/FONT]
