AMAN KI ASHA
For the past 2 years the Jang Group and Geo have been working on a project of great national interest; one that we hope will help usher in an era of peace and prosperity in the country and indeed, in the region. And one that hopefully all Pakistanis can be proud of.
The Jang Group has entered into an agreement with the Times of India Group, the largest media group of India, to campaign for peace between the two countries. This huge initiative by the two largest media groups of India and Pakistan – appropriately called Aman Ki Asha – will advocate the many benefits of peace while also discussing core and non-core issues that have resulted in a state of hostilities and mistrust between the two countries for the past 60 years. Both groups have agreed to honestly and forcefully articulate issues such as Kashmir dispute, the water dispute, issues relating to terrorism and all other obstacles to peace. At the same time, Aman Ki Asha will promote the economic, educational and cultural benefits that an honorable and durable peace between the two neighbors will bring.
We have held detailed consultations with many stakeholders, including the government, the establishment, major political parties, the civil society and a large number of businessmen and corporate leaders. We have been delighted and encouraged by the endorsement and support we have received from all these quarters,
Aman Ki Asha been launched on New Year’s Day. We hope that through Aman ki Asha the New Year will herald a wonderful change in Pakistan, in relations between Pakistan and India, in our lives and the lives of our future generations. This is a paradigm shifting initiative in which all segments of society - the civil society, students, the business community, artists, politician, and academia – will be involved. Over the next few weeks and months many events will be held; thousands of people involved in a campaign championing the cause of peace. We hope that the initiative receives the pro-active support of all Pakistan and India – indeed, we are banking on it as the fruits of the endeavour will be reaped by the people of the 2 countries.
I invite everyone to help; to give ideas and let us have their opinions.
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