ISLAMABAD (August 02 2008): A US-based company, LMKR, has launched a talent showcasing, innovative and highly interactive web-portal, the bc.com, here on Friday. Speaking at the launching ceremony, Chief Executive Officer (CEO) Salman Chaudury said that the portal was a successful convergence of the three inter-dependent technologies the information technology (IT), telecom and TV. It would provide a clean medium to all individuals to promote and broadcast their talent world-wide, he said. He said that in the first phase, "we are focusing on South Asia and the Middle East, as these two regions have immense talent, but the opportunities to excel are very limited. "We want to provide an opportunity to all to showcase their talent and get recognised," he added. He said that an innovative feature of the portal was that it allowed mobile phone users to load their profiles, photos, songs and videos. The portal made auditioning for TV contests, campaigns or competitions much simpler, cost effective and quick, he added. He said: "We are in the final stage of dealing with television channels, production companies, film studios and mobile companies world-wide." Giving the presentation, he said: "To reach the facility, take your videos, snap your photos and record your songs and put it on the bc.com to get discovered." He said: "By just logging on the bc.com, you get a chance to get into films, fashion, television, commercial, theatre, singing, choreography, hair and makeup. "The portal brings wealth of opportunities for the youngsters to fulfil their dreams to become models, singers, actors, dancers or any other top of the line professional. Producers and directors can search online for new talent vertically as well as horizontally," he added. He said that unlike other social networking websites, they had a cause to promote talent. Every individual had some unique talent in some specific field, which until now could not be showcased and cashed. "Our website is a platform for individual talent to broadcast its potential world-wide and get connected to the right people," he added.