4 Tips for a Successful Website

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Jul 22, 2008
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When it comes to creating a new website, extra attention should be paid to every little detail to make sure it looks pleasing when first entering and also serves it’s purpose. Here are five quick tips for website design.

1) Keep your site navigation clean and simple.
It’s very important to keep your website navigation simple and intuitive. Don’t have links scattered all over the site in no particular order. Also, I recommend staying away from complicated Flash or Java based menus or multi-tiered drop-down menus. Yes, they look nice but many times they are almost too complicated. People will leave your website real fast if they can’t find what they are looking for.

2) Do not use audio on your site
So you put your favorite Jethro Tull song on auto-play when your website opens. Bad idea! If your website visitor is going to spend more than 3 minutes on your website reading your content, do you think they want to hear the same song repeat over and over? If you REALLY need to have some sort of audio, make sure the mute or cancel button is easy to find. Or have a “Click Here” for an audio track if you choose.

3) Keep the banner advertisments to a minimum
Even the least Internet savvy website surfers have trained themselves to ignore banner advertisements. If you have a product to sell, don’t plaster pictures and banners all over the place. If you have affiliate banners, keep those to a minimum also. Content is key!

4) Splash or Intro Pages – NO!
Splash pages are usually a Flash based intro page that may have some cool graphics and/or music that basically just say “Enter Here”. That’s a quick way to lose your visitor. Keep it simple yet elegant. You don’t need a 45 second intro with blaring music to get a customer or visitor interested.
 
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