[FONT=arial, helvetica] Serve others.[/FONT][FONT=arial, helvetica] The successful column has a dedicated readership. These folks take time out of their busy schedules because they need something from you, be it information, insight, or entertainment. As a columnist, it’s your [COLOR=blue ! important][COLOR=blue ! important]job[/COLOR][/COLOR] to give them all they want--and more. And you do this by identifying the many ways you can be of service to them. The greater your willingness to serve their specific and individual needs, the greater your column’s relevancy and popularity.[/FONT]
